In a surprising twist in the world of graphics cards, AMD is set to buck earlier leaks that pegged the Radeon RX 9070 at around $739. The company now plans to deliver flagship-level performance for under $700. This insight comes from an internal slide from a press briefing that inadvertently made its way online. Although the official announcement is scheduled for February 28, it’s already clear that AMD is rethinking its pricing strategy to better serve the mass market.
Analysts note that AMD is deliberately stepping away from the high-end price race and focusing on the broader audience. Rather than competing for record-breaking performance at any cost, the company is highlighting three key strengths of the RX 9070:
According to undisclosed benchmarks, the RX 9070 shows a 21% performance boost over the RX 7900 GRE in 4K mode, with the XT variant reaching up to a 42% increase. This positions the new card on par with models from the next tier, with the added benefit of superior energy efficiency. Experts attribute this leap to optimized chiplet architecture and improved cache management.
AMD’s move could ignite a price war: if the RX 9070 lives up to its promises at a starting price of $650–690, competitors will be forced to rethink their lineups. NVIDIA, in particular, could feel the heat, as its RTX 4070 Ti and higher-tier models remain in a more expensive bracket.